May Company was a brand comprised of nine different major department stores located across the nation. To create brand advertising for them we worked ceaselessly for years (in a good way) creating brand spots and price/item campaigns to service their storewide sales held many times throughout the year.
To this day I can't walk through a department store and wonder if "Women's sportswear is on sale 25-30 percent off!"
or if "Calphalon cookware sets are only 149.99. Save more with your 15% off bonus coupons".
We made many, many, many campaigns. But I value the experience more than any. The editing suite wisdom I garnered was well worth the price of admission.
Here are just a few of the brand spots we created. (Well before those Old Navy mannequin spots. I'm just sayin'.)
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